![]() ![]() Its 208 stores attracted 172m customers last year, its website gets 2.8m hits a month and it has an email database of 600,000 customers. "Our digital competitors would kill for this head start." "A ready-made customer base is something that can't be bought," HMV e-commerce director John Taylor said. HMV is confident it will overtake Apple and Napster in digital music. Although Apple dominates the market, its share has fallen from 80% to 64% in the last year. "We don't expect iPod to retain the market share it has today for very much longer while it remains incompatible with the rest of the market," Mr Taylor said. ![]() "Initially we were unsure whether the digital delivery of music would become a viable and worthwhile market." HMV group chief executive Alan Giles admitted the company had been slow to embrace digital downloads. Mr Giles said HMV Digital had "massive potential for growth" but refused to reveal targets. "At this early stage of development we recognise that Apple is situated in pole position," he said. HMV will encourage customers to buy entire albums to download, as well as individual tracks. ![]()
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